Keller Williams Solutions Group: From 0 to 2,200+ Leads and 83.6K Followers in 10 Months — Organic Real Estate Marketing

Overview

From February to December 2025, we helped Keller Williams Solutions Group become one of Greece’s top-performing real estate brands on social media.

Through a strategic mix of educational content and property videos, we added 83,600 followers across Facebook, Instagram, TikTok, and YouTube, and generated 2,200+ direct buyer and renter leads — all with zero ad spend.

📊 Follower Growth (Feb 6 – Dec 11, 2025)

✅ Facebook Before: ~21K → After: 43.7K📈 +22.7K followers (+104%)

✅ Instagram Before: ~3.5K → After: 7.48K📈 +3.98K followers (+110%)

✅ TikTok

Before: ~8K → After: 18.03K📈 +10K followers (+123%)

✅ YouTube

Before: ~12.2K → After: 14.4K📈 +2.2K subscribers (+18%)

📌 Total Gained (All Platforms): +38,400 followers

Our Content Strategy

We focused on two high-impact video content types:

1️⃣ Informative Videos & Real Estate Tips

We created value-driven content that explained the market, gave advice to buyers, renters, and sellers, and helped simplify the real estate process.🎯 This content educated the audience, built trust, and became a key driver for organic lead generation.

2️⃣ Property Showcases with Keller Williams Agents

We used the agency’s own on-camera agents to present real properties — giving each listing a personal, authentic touch.🎯 These videos converted interest into action, bringing in over 2,200 buyer and renter leads across platforms.

Volume Strategy (Excluding YouTube)

We followed a consistent volume-based system to scale output:

📅 25 posts per month

• 🔄 15 new posts

• 🔁 10 reposts (recycled from top-performing videos)

💡 This strategy allowed us to maintain frequency while keeping production manageable. Over 10 months, we published 160+ unique videos across Facebook, Instagram, and TikTok alone (excluding YouTube content).

Key Results (All Platforms)

📍 +38.4K followers

📍 38.5M+ organic impressions

📍 367.9K+ total interactions

📍 11.36M TikTok views

📍 21.3M Facebook impressions

📍 3.45M Instagram views

📍 2.46M YouTube views

📍 Avg reach per reel: 9K–71K

📍 2,200+ leads from listing videos

The numbers are definitely good. But, did we reach the correct audience? See for yourself:

Why It Worked

• Content designed around audience needs

• Real estate agents featured as credible on-screen presenters

• Smart volume strategy with reposting for efficiency

• Platform-specific optimization

• 100% organic reach — no ad spend

  
  

Final Thoughts

Keller Williams Solutions Group now has one of the strongest real estate content engines in the Greek market — built entirely on content, not ads.

What's next? Utilising this massive audience to run remarketing seller ads. If this audience has properties they want to sell, trust us, they will sell with KWSG. Stay tuned to see the results next year.

Want to grow your brand, generate leads, and dominate your market organically, just like KWSG?

Let’s talk.