Commercial Property Marketing Athens | BriQ Properties
Naming, brand identity, 3D visuals and leasing creative for a LEED Gold office building in Athens, presented as a product rather than a listing.
All Posts
Case studies
Golden Visa Property Marketing | Hestia Group Case Study
Discover how our Golden Visa Marketing transformed Hestia Group's real estate presentations, enhancing clarity and trust for international investors.
5,246 Leads for a Greek Developer in 12 Months | Meta Ads
How Oikodomein New Era got 5,246 qualified leads through Meta Ads at a median €2.43 each, plus 33,257 organic followers, across twelve months.
7,400 Real Estate Leads in 17 Months | Keller Williams
Keller Williams Solutions Group: 7,400 organic buyer enquiries with no ad spend, then 440 seller enquiries and 22 exclusive listings from Meta Ads.
25M Organic Views in 4 Months | Infocasa Case Study
Thirty reels in four months took Infocasa to 30,000 new followers and 25 million organic views across Facebook, Instagram and TikTok, with no ad spend.
Articles
The Best Real Estate and Development Marketing Agencies in Greece: 2026
Three agencies that genuinely work with Greek property. Who each one suits, what it costs, and how to pick the right one for where you are now.
Real Estate Marketing in Greece: What It Costs and What It Returns
Real spend and outcomes from Greek property campaigns: 5,246 leads at €2.43, 22 exclusive listings from €2,000, and 25 million organic views.
Does Your Development Need Its Own Website?
Not every project does. The test, what a development website has to do for the campaigns feeding it, and how to build one from assets you already own.
Why Your Facebook Real Estate Lead Ads Produce Bad Leads
Most real estate lead ads are not badly targeted. They are badly measured. What 440 seller enquiries and 22 signed exclusives show about lead quality.
This blog is written for two people: the owner of a real estate agency who needs more listings, and the developer who needs units reserved before the building is finished. Everything here is written for one of those two jobs.
What you will find is the arithmetic behind the work rather than opinions about it. What a property lead actually costs in Greece. What separates a campaign aimed at buyers from one aimed at sellers, and why the second costs more. When a development earns its own website and when a page on your company site is enough. Why lead quality is usually a measurement problem rather than a targeting one.
Every number we publish comes from a named client campaign with the spend and the date range attached. When a figure is modelled rather than measured, we say so in the same sentence. When a campaign started badly, which most of them do, we say that too, because a case study without a first month is a brochure.
We work only with real estate, across Greece and Cyprus. That focus is why these posts go further than general marketing advice: we are not translating tactics from another industry, we are reporting what happened in property accounts we run. Views and follower counts appear here only as supporting evidence. The measure that matters is booked appointments and signed listings.