Real Estate Marketing in Greece: What It Costs and What It Returns

What Greek property marketing actually returns

Three numbers before anything else. A developer generated 5,246 enquiries in twelve months at a median of €2.43 each. An agency signed 22 exclusive listings from €2,000 of advertising, which is about €91 of media per signature. A boutique brokerage reached 25 million organic views in four months without spending anything on ads.

All three come from campaigns you can see the spend for. And all three are exceptions rather than the rule, which is the most useful thing on this page, so it goes near the top rather than in a footnote.

None of those numbers came from a launch. Oikodomein's figures cover twelve continuous months of work. Keller Williams ran seventeen months of content before a single euro went into advertising, and the paid campaign only worked because of what came before it. Both were established businesses that had already invested in doing this properly for years, and the compounding is the reason the advertising looks cheap: in the Keller Williams account even the audience Meta classed as cold had been seeing the same agents for over a year.

So treat these as what sustained work turns into, not as a first quarter benchmark. A programme judged after six weeks will look like a failure next to them, and a campaign switched off in month two never reaches the numbers that make the arithmetic work. The single best predictor of results in every account below is how long the client kept going.

This page covers what property marketing costs in Greece, what each service actually produced for a named client, and how to tell whether the money you are spending now is working. It is written for developers selling units and for agencies winning listings, because those are two different businesses that get sold the same package far too often.

What it costs

Every figure below is media spend from a client account, with the date range attached. None of it is a benchmark borrowed from somewhere else.

For a developer running two funnels over twelve months, property sales produced 3,645 enquiries on €9,207.32, which is €2.53 each, and renovations produced 1,601 on €3,564.38, which is €2.23 each. Across both, 5,246 enquiries on €12,771.70, a median of €2.43.

For an agency chasing listings rather than buyers, 440 property owners asked to be contacted on €2,000 of spend between 1 February and 18 May 2026, at €4.55 each. Twenty two of them signed an exclusive agreement.

For investor campaigns on Golden Visa eligible property, a thirty day period produced 207 enquiries on €690, at €2.49 each. A separate fourteen day run produced 41 on €272, at €6.64 each.

Two patterns hold across all of it. Seller and investor enquiries cost roughly twice what buyer enquiries cost, because the audience is far smaller. And no campaign started at its final number. The €2.43 median was a twelve month median, not a first month result.

What the work costs

The figures above are media spend. This is what the work itself costs, and we publish it because almost nobody in this market does.

• Reels: €160 to €300 each. The right rhythm is one to three a week, sustained. Consistency beats volume by a wide margin: a year of two a week will outperform thirty uploaded in a fortnight and then nothing.
• Ads management: €100 to €300 a month, on top of media. Meta's own floor is €500 of spend, but €1,000 a month is where the industry sits and where a campaign has enough room to be optimised properly.
• Project websites: €1,500 to €5,000, depending almost entirely on how much usable material already exists.
• Landing pages: €300 to €700, when a single campaign needs a destination rather than a whole site.
• Brochures with 3D floorplans: from €1,200.
• Luxury horizontal video: from €1,000.
• Project branding: from €1,500, for naming, identity and the system around it.

Put together, a typical monthly programme runs €1,000 to €2,000 for an agency and €2,000 to €4,000 for a developer. The gap is not a markup. A developer is usually funding more media, because the buyer audience is larger, and more production, because there is a building to film and often nothing finished to photograph yet. An agency is funding a smaller, harder to reach seller audience and a steady content rhythm.

One thing we will talk you out of: buying social media management with graphic design as a standalone service. In 2026 video is what moves property, and a feed of designed graphics does not produce enquiries. If the budget only stretches to one thing, make it reels.

What each service produced

Six things get sold as real estate marketing in Greece. Here is what each one actually did, with the client named.

Social media management for developers

Oikodomein New Era ran paid lead generation alongside a purely educational organic feed for twelve months. The paid side produced the 5,246 enquiries above. The organic side published eight reels a month about construction and renovation, budgeting, permits and mistakes to avoid, and added 33,257 followers with 31.06 million impressions.

The two were deliberately kept apart. Education ran organically, selling ran through the ads. Mixing them makes the organic feel like advertising and people stop watching. The full breakdown is in the Oikodomein write up.

Social media management for agencies

Keller Williams Solutions Group is the same service pointed at a different outcome. Seventeen months of content fronted by their own agents took them from 44,726 followers to 99,190, seen 55.85 million times, and produced more than 7,400 buyer and renter enquiries at no media cost at all.

Then €2,000 of Meta spend turned that audience into listings: 440 owners enquired, 22 signed exclusive agreements. Every number, including both audiences and the platform split, is in the Keller Williams case study.

Social media content and reels

Infocasa is the clearest test of content on its own, because there was no advertising to help it. Thirty reels over four months, zero media spend, 30,775 new followers and 25.02 million organic views. The best single reel reached 1.6 million.

The per platform split matters more than the total. Facebook delivered 12.65 million views at an average reach of 455,000 per reel but only 0.59% engagement. TikTok delivered 6.5 million views at 2.88% engagement, nearly five times higher. Facebook brought volume, TikTok brought interaction, and the same reel performed differently on each. The Infocasa write up has the rest.

This is the kind of work that feed is made of:

Luxury and off plan property video

Hestia Group sells Greek property to investors who are usually several thousand kilometres away. We produced project films for Hestia Grove in Alimos, Hestia Pearl in Elliniko, VESTA IV at Pedion tou Areos and Gazi Paragon II, the last two built specifically for Chinese buyers with subtitles and voiceover in their own language.

Each film combines three things a remote buyer needs and a brochure cannot give: render walkthroughs matched to the architectural plans, drone footage establishing what the area is genuinely like, and live construction footage proving the building is real and progressing. Those films replaced the static decks the sales team had been sending, and the campaigns behind them ran at €2.49 per investor enquiry. More in the Golden Visa write up.

Project branding

BriQ Properties had a LEED Gold office building on Poseidonos Avenue with strong architecture, a good location and no name. We built one: Aenora Offices, with a full identity system and a leasing brochure, produced from the floorplans and renders that already existed rather than from new production. Three of those assets alone would normally have cost around €1,200 to make from scratch.

Naming is not decoration on a project of that size. It is the difference between marketing a building and marketing a product. The BriQ write up shows the whole system.

Brochures and project websites

Two recent builds show the range. Ámaris is four turnkey villas above Isterni Bay on Paros, each carried separately on the site with four bedrooms, five bathrooms, roughly 180 square metres and a guide price of €1.33 million, because the buyer is almost never on the island when deciding. Oneiro is eight residences in Maroussi by Besko Architects, sold to families who can visit, so the site carries the specifications a viewing does not: two pools, twelve basement parking spaces, a storeroom per residence, a lift to every level.

Both were marketed from plans and enhanced renders while the buildings were still going up.

Agencies and developers are not the same business

This is where most packages go wrong. A developer has a fixed number of units, a deadline and buyers. An agency has unlimited capacity, no deadline and a shortage of listings. Selling them the same programme produces one good result and one disappointment.

A developer should be measured on cost per qualified buyer enquiry and units reserved. Buyer enquiries in our accounts run between €2.23 and €2.53, the audience is large, and the constraint is time, because the building completes whether or not it is sold.

An agency should be measured on cost per signed listing. Seller enquiries cost roughly twice as much at €4.55, the audience is much smaller, and the constraint is trust, because you are asking someone to hand over their largest asset.

The budgets follow the same split: €1,000 to €2,000 a month is a normal agency programme, €2,000 to €4,000 a normal developer one. If your agency reports the same four metrics to both, it is running the same campaign for both.

The sequence that made the ads cheap

The most useful thing in any of these accounts is not a single number, it is the order things happened in.

Keller Williams ran seventeen months of organic content before a euro went into advertising. When the seller campaigns started, they were not talking to strangers. The two audiences we ran, people who had never engaged and people who had already watched the videos, came in at €4.60 and €4.40 per enquiry, a gap of about four percent.

That small gap is the finding. It is not that retargeting is barely better than cold. It is that in an account with seventeen months of content behind it, the so called cold audience had already been seeing the same agents for a year. The content did not just fill the retargeting pool, it made everything cheaper.

Which means the honest answer to "should we run ads or build content" is: build the content, then run the ads into it, and expect the advertising to look unusually efficient for reasons that have nothing to do with the ad account.

How to tell whether yours is working

Five checks, and the first one decides whether the programme is worth running at all.

Is it cheaper than the alternative? The threshold is different depending on which business you are in.

A developer should be paying less to sell a unit than an agent would charge to sell it, which is one to two percent of the price. On a €300,000 unit that is €3,000 to €6,000 of marketing per sale. Under that and you are ahead of the alternative. Over it and you would be better off simply paying the commission.

An agency should be spending less than a third of the commission to win the listing in the first place. On the Keller Williams campaigns the media worked out at about €91 per signed exclusive. Against a €6,000 commission, a third would be €2,000, so €91 of media plus the management fee sits a long way under the ceiling. The property price and commission rate there are our own assumptions rather than that client's actuals, but the ratio is what you watch.

Can your agency show spend and outcome in the same view? Impressions, views and follower counts describe reach and cannot be priced. If a report leads with them, it is a reach report.

What does one signed outcome cost? Not one lead. For the Keller Williams seller campaigns the cost per enquiry was €4.55 and the cost per signed exclusive was about €91. The second number is the one that pays salaries.

What share of enquiries converts? Roughly one in twenty for seller campaigns in our accounts. If yours is far below that, the problem is usually response time rather than targeting.

How long until someone calls a new enquiry? If nobody can tell you the median, that is the first thing to fix, and it costs nothing.

What to ask before you sign

Ask for a campaign where they will name the client, the spend, the date range and the outcome together. Ask what the first month looked like, because no campaign starts at its final cost. Ask how buyer and seller campaigns are structured differently, and if the answer is that they are not, keep looking. Ask what happens to an enquiry in the first five minutes. And ask which numbers in their case studies are measured and which are modelled, because the honest ones will already have told you.

How we work

We work only with real estate, across Greece and Cyprus, with developers selling units and agencies winning listings. We report spend next to signed outcomes: enquiries, cost per enquiry, appointments booked, and listings or units signed.

We publish the numbers above with the client named and the spend attached, including the campaigns that started badly, because a figure you cannot trace is not evidence.

Tell us what you are selling and we will tell you what it should cost.

Frequently asked questions

What does real estate marketing cost in Greece?

Two separate things. Media spend produced buyer enquiries at €2.23 to €2.53 in our client accounts, seller enquiries at €4.55 and Golden Visa investor enquiries at €2.49. The work sits on top: reels are €160 to €300 each, ads management €100 to €300 a month, project websites €1,500 to €5,000, landing pages €300 to €700, brochures with 3D floorplans from €1,200.

What is a good cost per lead for property in Greece?

For buyer and renter enquiries, under €3 is strong. A developer we work with reached a €2.43 median across 5,246 enquiries and €12,771.70 of spend over twelve months. Seller enquiries cost more because the audience is far smaller, and €4.55 is a realistic figure measured across 440 of them.

Should a real estate agency spend on ads or on content first?

Content first, then ads into it. Keller Williams built 7,400 enquiries organically over seventeen months at no media cost, then spent €2,000 and signed 22 exclusive listings. The two audiences in that campaign performed within four percent of each other, because the content had warmed both.

How long before real estate marketing produces results?

Paid campaigns produce enquiries in the first days and take roughly two months to settle at a stable cost. Organic compounds more slowly: 30,775 followers and 25 million views took four months in one account, while 7,400 organic enquiries took seventeen months in another.

What should a property developer measure?

Cost per qualified buyer enquiry, appointments booked and units reserved, with the ad spend and date range beside them. Follower counts and impressions describe reach and cannot be priced, so they belong in the appendix of a report rather than at the top of it.

What should marketing cost per property sold?

For a developer, less than the one to two percent an agent would charge, which is €3,000 to €6,000 of marketing per sale on a €300,000 unit. For an agency the test is different, because the cost is to win the listing rather than to sell it: under a third of the commission. On our seller campaigns the media came to about €91 per signed exclusive against a €2,000 ceiling.

How much should a real estate business spend on marketing each month?

Between €1,000 and €2,000 a month for an agency, and €2,000 to €4,000 for a developer. A developer sits higher because the buyer audience is larger, so media spend is larger, and because there is usually a building to film. Below roughly €1,000 a month there is not enough media for a campaign to optimise properly.

How many reels should a real estate business post?

One to three a week, kept up. Consistency matters far more than volume: a brokerage that published thirty reels across four months reached 25.02 million organic views, which is roughly two a week, and a developer publishing eight a month sustained it for twelve months. A burst of uploads followed by silence performs worse than a steady rhythm.

Does organic content still work for Greek real estate?

Yes, and it is the cheapest source of enquiries we have measured. One brokerage reached 25.02 million views and 30,775 followers in four months from thirty reels with no media spend at all, and a separate agency generated more than 7,400 enquiries organically over seventeen months.