Real Estate Development Marketing: How We Generated 5,246 Leads with Meta Ads and Gained 33,257 Followers Organically in 12 Months for Oikodomein New Era.

Overview:

In 2024, Oikodomein New Era, a real estate development firm established for over 30 years in Greece, partnered with us to scale their lead generation funnel and grow a trustworthy digital presence with our marketing solutions.

Through a combined strategy of performance-driven Meta Ads and value-driven organic content, in 12 months we delivered:

• 5,246 qualified leads through Meta Ads 

• 33,257 new followers, organically, across Facebook, Instagram, TikTok & LinkedIn 

• €2.43 median cost per lead 

• 31.06 million impressions and 151.59K interactions

This case study shows how paid and organic can work side-by-side to grow a real estate construction brand from the ground up.

About the Client:

Oikodomein New Era builds, renovates, and sells its own properties. It operates end-to-end — from design to construction to final sale. Our strategy was tailored to the company’s two main service pillars:

1. Property Sales & New Construction Projects

2. Full Renovation Services

📊 Meta Ads: High-Performance Lead Generation

We launched two distinct Meta Ads funnels:

Funnel Type	Leads	Spend (€)	Avg CPL (€)
Property Sales & Construction	3,645	9,207.32	2.53
Renovations	1,601	3,564.38	2.23
TOTAL:	5,246	12,771.70	2.43

✅ Lead forms captured detailed project intent (budget, area, type)

✅ Ads used real visuals: before/after videos, walkthroughs, completed projects

✅ Campaigns were adjusted bi-weekly to reduce CPL and improve lead quality

⚠️ Real Insight: At the beginning, many leads were unqualified. Some users clicked out of interest, not intent. But we tested extensively, refining:

• Audiences

• Copy

• Lead forms

✅ As a result, nearly all leads today are qualified and ready to book an appointment, immediately.

🎥 Paid Creative Strategy (Sales-Focused)

Our ad creatives were focused on sales conversion:

• Renovation projects with clear before/after transitions

• Completed buildings and individual apartments

• Property highlights: location, finishes, layout, amenities

We used strong visual storytelling to make every ad feel like a mini-showcase — moving viewers to action, not just awareness.

📱 Organic Growth & Brand Building

Platform	Followers Gained	Impressions	Interactions
Facebook	+15,540	22.13M	61.80K
Instagram	+9,290	5.77M	27.59K
TikTok	+8,368	3.15M	61.82K
LinkedIn	+59	5,523	383
Total	+33,257	31.06M	151.59K

👥 Top audience age groups:

• 1st: 35–44

• 2nd: 25–34

• 3rd: 45–54

📈 Organic Content Strategy (Construction Authority)

We published 8 organic reels per month focused entirely on construction and renovation tips — not ads.

These videos were designed to:

• Help the viewer understand construction processes

• Offer useful tips about budgeting, permits, mistakes to avoid

• Build long-term trust and authority around the Oikodomein brand
  

🎯 Result: Consistent follower growth, high engagement, and brand loyalty — especially among homeowners and first-time renovators.

🧱 Effective Real Estate Development Marketing: Overall Business Impact

• 🚀 5,246 qualified leads (renovation, property sales)

• 💬 33,257 new followers built long-term brand equity

• 💶 €2.43 CPL across funnels — very low in this high-value sector

• 📢 31M+ impressions and consistent platform growth

🔑 Why This Worked

✅ Clear separation between organic (educational) and paid (sales-focused) 

✅ Real projects on camera — not stock or generic real estate videos 

✅ Honest feedback loops — we adjusted, iterated, and optimized constantly 

✅ Strong video storytelling that built trust and drove action

Final Thoughts:

Oikodomein New Era didn't just advertise — they built a digital brand around trust, transparency, and results.

If you're a developer or constructor looking to:

• Build long-term trust with your market

• Lower acquisition costs

• And generate consistent qualified leads year-round...

📩 Let’s build your growth system together.