5,246 Leads for a Greek Developer in 12 Months | Meta Ads
RealFlow. Agency3 min read
Overview:
In 2024, Oikodomein New Era, a real estate development firm established for over 30 years in Greece, partnered with us to scale their lead generation funnel and grow a trustworthy digital presence with our marketing solutions.
Through a combined strategy of performance-driven Meta Ads and value-driven organic content, in 12 months we delivered:
- 5,246 qualified leads through Meta Ads
- 33,257 new followers, organically, across Facebook, Instagram, TikTok & LinkedIn
- β¬2.43 median cost per lead
- 31.06 million impressions and 151.59K interactions
This case study shows how paid and organic can work side-by-side to grow a real estate construction brand from the ground up.
About the Client:
Oikodomein New Era builds, renovates, and sells its own properties. It operates end-to-end, from design to construction to final sale. Our strategy was tailored to the companyβs two main service pillars:
- Property Sales & New Construction Projects
- Full Renovation Services
π Meta Ads: High-Performance Lead Generation
We launched two distinct Meta Ads funnels:
Funnel Type
Leads
Spend (β¬)
Avg CPL (β¬)
Property Sales & Construction
3,645
9,207.32
2.53
Renovations
1,601
3,564.38
2.23
TOTAL:
5,246
12,771.70
2.43
β Lead forms captured detailed project intent (budget, area, type)
β Ads used real visuals: before/after videos, walkthroughs, completed projects
β Campaigns were adjusted bi-weekly to reduce CPL and improve lead quality
β οΈ Real Insight: At the beginning, many leads were unqualified. Some users clicked out of interest, not intent. But we tested extensively, refining:
- Audiences
- Copy
- Lead forms
β As a result, nearly all leads today are qualified and ready to book an appointment, immediately.
π₯ Paid Creative Strategy (Sales-Focused)
Our ad creatives were focused on sales conversion:
- Renovation projects with clear before/after transitions
- Completed buildings and individual apartments
- Property highlights: location, finishes, layout, amenities
We used strong visual storytelling to make every ad feel like a mini-showcase, moving viewers to action, not just awareness.
π± Organic Growth & Brand Building
Platform
Followers Gained
Impressions
Interactions
+15,540
22.13M
61.80K
+9,290
5.77M
27.59K
TikTok
+8,368
3.15M
61.82K
+59
5,523
383
Total
+33,257
31.06M
151.59K
π₯ Top audience age groups:
- 1st: 35β44
- 2nd: 25β34
- 3rd: 45β54
π Organic Content Strategy (Construction Authority)
We published 8 organic reels per month focused entirely on construction and renovation tips, not ads.
These videos were designed to:
- Help the viewer understand construction processes
- Offer useful tips about budgeting, permits, mistakes to avoid
- Build long-term trust and authority around the Oikodomein brand
π― Result: Consistent follower growth, high engagement, and brand loyalty, especially among homeowners and first-time renovators.
𧱠Effective Real Estate Development Marketing: Overall Business Impact
- π 5,246 qualified leads (renovation, property sales)
- π¬ 33,257 new followers built long-term brand equity
- πΆ β¬2.43 CPL across funnels, very low in this high-value sector
- π’ 31M+ impressions and consistent platform growth
π Why This Worked
β Clear separation between organic (educational) and paid (sales-focused)
β Real projects on camera, not stock or generic real estate videos
β Honest feedback loops: we adjusted, iterated, and optimized constantly
β Strong video storytelling that built trust and drove action
Final Thoughts:
Oikodomein New Era didn't just advertise. They built a digital brand around trust, transparency, and results.
If you're a developer or constructor looking to:
- Build long-term trust with your market
- Lower acquisition costs
- And generate consistent qualified leads year-round...
π© Letβs build your growth system together.