How we helped a Real Estate Developer sell 2 Golden Visa eligible properties with Meta Ads

In May 2025, Homeward Development reached out to us with a crystal-clear goal: Promote their Golden Visa eligible properties in Athens — and do it in a way that reaches high-intent Turkish investors.

Now, selling luxury real estate in a foreign country, through Meta ads, sounds like a tricky brief. Add legal complexity (Golden Visa), high prices (250K+), and an entirely different audience segment — and you get why this was far from a “run some ads” campaign.

But we like those kinds of challenges.

Our Budget

We agreed on an initial test budget of 500€/month for Real Estate Meta ads and a flat setup fee for strategy, landing page, copy, and creative production.

Our Approach

We knew from the start that this campaign wasn’t about mass clicks. It was about qualified leads — people who were seriously interested in the Greek Golden Visa program.

Step 1: We built a dedicated landing page — in Turkish.

The page explained:

• The benefits of the Greek Golden Visa (freedom of movement, permanent residency, family inclusion).

• The available listings from Homeward (select units with strong visual appeal).

• A clear call-to-action to chat with a local Turkish-speaking consultant or submit our contact form.

This was important. People investing 250K+ want to speak to a real person. In their language.

Step 2: We clarified the real market advantage.

Unlike most of the Greek real estate market, where Golden Visa eligibility now starts at €800,000, the properties promoted by Homeward fell under a special category: Change-of-use residential properties that still qualify for the €250,000 Golden Visa threshold.

This made our offer not only compelling, but urgent — since this lower price point is becoming rare and limited.

Step 3: We created 2 targeted video creatives featuring two key listings for Real Estate Meta Ads

We produced two short-form video ads designed for high engagement, each with Turkish subtitles and localized voiceovers.

Two of those videos presented specific listings:

• A modern renovated apartment in Sepolia, offering excellent proximity to the Metro and future development upside

• A bright and elegant apartment in Palaio Faliro, ideal for lifestyle-driven buyers seeking sea access and long-term value

The goal: credibility + emotional appeal + action. Each video ended with a strong call-to-action to visit our website or directly submit the Meta form we had created.

Meanwhile: Building brand awareness with Social Media content

While running Meta ads, we didn’t rely on paid ads alone. We developed and published real estate development content on social media, focused on:

• Behind-the-scenes footage of Homeward's projects under construction

• Architectural highlights and finishes

• Property progress showcase

Content that we upload on Social Media.

All this content was promoted to Turkish audiences through boosted posts and targeted reels to slowly build brand familiarity and trust — even among those not ready to click on an ad just yet.

Our strategy was simple: Get in front of the right audience, consistently, with value-first content.

The Launch

We launched on May 5th, 2025, targeting Meta users based in Turkey with interest in international real estate, and recent activity related to “Real Estate”, “residency by investment” or “Greece”.

We did not categorize the campaign under “Housing” — and that allowed us to use detailed demographic and interest-based targeting.

The Results (after 30 days)

219 leads (form submissions or meeting requests)

CPL: 2.45€

Ad Spend: 536.86€

Properties sold: 2

This isn’t just lead generation — it’s real dealflow. Our Turkish audience is not only engaging — they’re converting.

So what did Homeward get?

A full-funnel digital system that: 

✅ Brings in qualified leads from the Turkish market 

✅ Educates them on the Golden Visa process 

✅ Filters and books meetings automatically 

✅ Builds awareness and brand equity in a high-intent audience segment 

✅ Promotes €250K Golden Visa properties in a tightening market 

✅ Showcases real inventory in high-interest areas like Sepolia and Palaio Faliro 

✅ Has already closed 2 property sales, with more on the way

And we’re just getting started.

Final Thoughts

If you’re a developer or agency looking to promote international real estate with real ROI — stop running generic ads.Talk to people, in their language, about what really matters to them.

We’ll help you figure it out.